Privacy Policy

1. Data Controller and Overview

IntelRate ("we," "us," or "our") operates as a data controller for the personal information of our clients and as a data processor regarding the Google Review data analyzed via our proprietary dashboard. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025. This policy outlines how we collect, process, and safeguard data to drive business growth and cost savings for our users.

2. Information We Collect

We collect business and personal data necessary to provide our Google Review Analytics services, including company name and contact details. Additionally, our system retrieves and processes publicly available review data from Google via authorized APIs to identify company strengths and customer pain points. We do not intentionally collect special category data; however, should such data appear within customer reviews, it is processed under the strict necessity of providing sentiment analysis services.

3. How We Use Your Data

Your data is used specifically to generate actionable insights, identify growth opportunities, and power our AI-generated response tools. These processes allow for the visualization of business performance over 12-month periods and the creation of bespoke action plans to accelerate revenue. We do not sell your personal or business data to third parties, ensuring your online reputation remains protected.

4. AI and Automated Decision-Making

IntelRate utilizes artificial intelligence to provide smart customer responses and sentiment trend analysis. In accordance with the Data (Use and Access) Act 2025, you are informed that these tools assist in business performance optimization but are subject to human oversight.

5. Data Sharing and International Transfers

We do not share your personal or business data with external partners or third-party processors; all review and account data is processed solely within IntelRate’s own secure environment using locally managed infrastructure.

All data is stored and processed exclusively within the United Kingdom, and we do not transfer your data to any country outside the UK.

We maintain robust technical and organisational measures to meet applicable UK data protection standards and to protect your information against unauthorised access, loss, alteration, or misuse.

6. Your Statutory Rights

Under current UK law, you possess the rights to access, rectify, or erase your personal data held by IntelRate. Following the 2025 legislative reforms, you also hold a reinforced right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully. To exercise these rights or for any data privacy questions, please contact our Data Protection Officer at team@intelrate.co.uk.